made by WOMEN

We are an all women organisation from top management to artisans. Majority of raw material is also sourced from women manufacturing groups. Only 27% women in India are working, one of the lowest globally. We are committed to create livelihood opportunities for women from marginalized communities


Each piece of Whe accessory is handmade using variety of art and craft techniques. Some of these techniques have been practiced for centuries. We minimize the use of machines in our manufacturing process in order to ensure employment for more women. 


We love to experiment with our raw material. Fashion is 2nd most polluting industry. We wish it to be more sustainable. We transform garment cutting waste fabric, old papers, natural stones, recycled metals, natural fiber etc into sustainable yet trendy fashion accessories.

Rupali Avdhute

“I had a dream to study. It took backseat when I got married at 17 (now 32 yrs old) and later became mother of two sons. I am reliving it again at Abira. I learnt to speak in English, work on computers, manage the team etc. I am a Production planner now. I got an opportunity to represent our organisation at EPCH trade fair in Delhi where I could confidently talk to overseas buyers and State textile minister Mr. Ajay Tamta.


Whe empowered me to manage my dreams and responsibilities together in a better way. My family now respect my aspirations.”.

Renuka Vetal

"I cannot stand discrimination. Often I have come across incidences when boys are enrolled in English medium schools and girls are put in Govt. schools thinking a girl’s education is less important. I strongly believe that such practices should be stopped. My son and my daughter both now go to English medium schools.


I learned English while working here and now I’m capable enough of helping out my children with their school homework. That makes me feel good about myself!"

Artisan Stories

Product Collections:


This collection comprises of warm flamboyant jewelry pieces in neutral tones. Use of shells with elements like jute and metal coins give it a very rustic look


About Whe

Whebyabira is one of the brands from its parent company Abira Creations Pvt Ltd. The company started with a vision to empower women so that she becomes stronger and more confident especially in controlling her own life. 


Whe by Abira is a design-driven, ethical fashion accessories brand, committed to bring marginalized families out of the poverty cycle and inspire consumers to buy eco-friendly and handmade products. We ensure a fair family investment in education, health, and savings by adding mothers to the workforce and doubling their family income. 

We also work as a design, marketing, sales, and training mentor to many women micro-enterprises.

Connect with us

Whe by Abira

3/2, Gitai Complex basement, Near Rahatani Bus Stop,

Pavana Nagar, Rahatani, Pune, Maharashtra-411017, India



  • Facebook
  • YouTube
  • Instagram